Your key results could be increasing web traffic by 10%, generating 50 new leads, or closing 10 new deals. To further break it down, objectives are specific goals you want to achieve, while key results are the metrics used to measure your progress.įor example, let’s say your objective is to increase sales by 20% in the next quarter. Whether you’re a small or large organization, it pays to clearly understand your company objectives so everyone is working toward the same goals. OKR ( Objectives and Key Results) templates work as a performance management system to provide a framework for setting team objectives and tracking results. ClickUp Strategic Marketing Plan Template
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